Esquire Magazine 3-D

Esquire Magazine's December cover will be printed in 3-D animation! Called "augmented reality" the reader will "hold the issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen moves accordingly." (AP Press) This innovative technique shows how technology can be intertwined with print in an age when the internet has taken over traditional print mediums. Though most importantly this illustrates how art, advertising and design should evolve with the ever changing technology of today. The issue will be available nationally on November 16th, images of the issue will be posted when released/leaked!