Dieter Rams

Dieter Rams is a German industrial designer who created very inspirational product designs for Braun. Rams functional and minimal designs have significantly influenced product design forever. If you look at any iMac, iPod or iPhone (created by Jonathon Ive), their designs were all influenced by Rams. (very closely influenced).

Rams' Ten Principles of Good Design

• Good design is innovative
• Good design makes a product useful
• Good design is aesthetic
• Good design helps us to understand a product
• Good design is unobtrusive
• Good design is honest
• Good design is long-lasting
• Good design is consequent to the last detail
• Good design is concerned with the environment
• Good design is as little design as possible