"Silly Thing is a multi-media establishment founded by TK in 2000. With its multiple practices include magazine publishing, fashion retail, animation and video production, Silly Thing has raised its profile to be one of the most influential establishments in the creative industry in Asia." via TK's blog
Here is an anniversary video for Silly Thing by Ivan Yu.
They also have their own web-magazine, Think Silly, which I really love. Very highly recommended to look at. Very easy to create a profile, takes only a minute, and then you can look at all of its great content.
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