Portrait of Power

"CH:What is the concept and how did it come about?

Marco Brambilla: To me “Power” was about a symbol, an icon of power about to fall, like an emperor about to fall. That’s when I thought I’d like to do a sort of moving portrait, a video portrait of Kanye as an authority figure in a moment when everything is about to collapse. I wanted to make it really sensual and use a lot of baroque imagery that I had used in “Civilization” and create this kind of decadent imagery around him and have all the decadence and sexuality and excess conspire against him. By the end of the video there’s a change in his position. So his position is compromised at the end of the video."