La Comunidad

Went to a really great lecture today at VCU's Brand Center featuring Jose Molla of La Comunidad. La Comunidad is an independently owned advertising agency founded by Jose and Joaquin Molla. During the lecture Jose Molla spoke about the importance of honesty in your work. With brands becoming more self-consumed, truth has become lost. As a designer, it's important to re-establish that connection, between the large corporation and the everyday person... Brands such as Apple and Nike make the buyer feel like they are apart of a culture, something that transcends the corporation. Simply we believe in the idea.